Tasked with creating new eye-catching content on a monthly basis, as well as providing ambassadorship for the latest Penny products whilst featuring the items on all social media platforms. Creative expression was led by creating UGC styled videos, involving tutorials, unboxing and cinematic b-roll. Lifestyle short format reels were also provided in stunning environments, organically featuring the Penny Skateboards alongside high quality portrait stills as thumbnails and for web-based media purposes.